With Jesus as the referent, the gen. could still be either subj. (i.e., the word that Jesus preached; so Michaels 79, believing it to be a parallel of the saying of Jesus found in the gospel tradition; Mark 13:31: “Heaven and earth will pass away, but my words will not pass away”), or obj. (the word about Jesus that was preached; so Achtemeier 141; Elliott 391). Given that “the word that was preached to you” (v. 25) is obviously the gospel, both ideas are present (plenary gen.) as the church continues
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